Ignacio Bonasa By Founders Era 2025 | 30 Under 30 Edition | Business Leaders Redefining Impact How one visionary turned emotional crisis into a global call for conscious leadership
Executive President & Founder of Liderarte
In a world where leadership is too often measured by status or performance metrics, Ignacio Bonasa took a radically different route one guided by meaning, emotional honesty, and creative expression.
Stepping away from the comfort and control of the corporate world, he founded Liderarte with a bold vision: to inspire a new kind of leadership one that begins within. Through this platform, Ignacio invites others to lead not with power, but with presence, not through authority, but through authenticity. Liderarte isn’t just an initiative it’s a living call to reconnect leadership with the heart, the imagination, and the human spirit.
Ignacio Bonasa’s journey began in the vibrant heart of Spain, in a family where hard work and resilience weren’t just values, they were a way of life. From an early age, he showed a deep emotional sensitivity and a natural curiosity about human connection. Though he couldn’t yet articulate it, this inner complexity would later become the foundation for a powerful personal transformation.
His early years were shaped by strong family ties, meaningful friendships, and a steady drive for growth. While studying Law, he found himself drawn into the corporate world of banking, where he quickly climbed the executive ladder. His career brought stability, recognition, and all the outward signs of conventional success.
But behind the polished surface, something was missing. The rigid structures of professional life began to feel hollow, leaving him searching for a deeper sense of meaning. A turning point came with an emotional collapse that shattered the illusion of fulfilment and forced him to face the truth within. It was in that vulnerable space that Ignacio Bonasa made a bold decision not to rebuild what had fallen apart, but to reclaim the parts of himself he had long silenced. That breakdown became a breakthrough.
Ignacio’s story is not one of linear success, but of continuous reinvention. Pain became his greatest teacher, guiding him to his true purpose: helping others reshape their inner narratives through emotional intelligence, creative expression, and soulful leadership. From that journey emerged a new path and a book that would go on to touch the lives of thousands around the world.
1. A Turning Point That Changed Everything
Ignacio’s story began in the high-stakes world of corporate banking. As a CEO and managing director, he had achieved what most people would define as success. But inside, he felt empty.
“I had everything except meaning. Life was screaming at me, but I wasn’t listening. Until my body did.”
A personal and professional crisis pushed him to pause and reflect. That moment became a turning point, not a breakdown. He walked away from the boardroom to create Liderarte, a leadership hub that combines art, emotion, and business strategy.
“What seemed like a leap into the unknown was actually a leap into authenticity,” he says.
2. According To Founders Era His Purpose: Transforming Pain into Power
At the centre of Ignacio’s work is a clear mission to turn pain into growth. He calls it soul-vitamin.
“I’ve lived through burnout. I know what it’s like to survive in autopilot. But I also know what it feels like to reconnect to come alive again.”
Every program and project he create is rooted in this purpose: to help individuals and teams rediscover themselves and lead with intention.
3. The Problem He Couldn’t Ignore
The need for change became obvious when Ignacio saw leaders pushing through exhaustion, teams lacking meaning, and companies prioritizing productivity over people.
“We talk about well-being, but we measure performance. We train technical skills but ignore emotional ones.”
That gap inspired his methodology Learning Through Art® and the 4A Model: Aprendizaje (Learning), Actitud (Attitude), Alma (Soul), and Acción (Action).
His belief is simple but profound: art isn’t just inspiration it’s a tool for transformation.
4. The Moment It All Made Sense
The emotional power of his work became clear during Resetéate, one of Liderarte’s most moving programs. At the end of the session, a participant told him:
“Today, I remembered I’m a person.”
That moment made everything click. Ignacio realized that beyond leadership training, his work was about human awakening about helping people remember who they are.
5. What Sets His Work Apart
In a world flooded with leadership coaches and corporate trainers, Ignacio’s approach stands out.
“We don’t teach theory. We create experiences. We don’t use PowerPoint we use poetry, silence, and art.”
Where others digitize, Ignacio humanizes. His programs don’t just inform they transform.
6. How He Stays Future-Focused Without Losing Humanity
Ignacio keeps his eye on innovation, but not at the cost of connection.
“Tech is an ally, but it will never replace emotion, eye contact, or shared silence.”
Before adopting any new trend, he asks a simple question: “Does this serve the soul?” If the answer is no, it doesn’t make the cut.
He also listens closely to younger generations, who are shaping the future with values like authenticity and emotional intelligence.
7. Why Feedback Is Sacred
Co-creation is at the heart of Ignacio’s model. Feedback doesn’t just improve his programs it shapes them.
“I don’t believe in finished products. I believe in living systems that grow with the people they serve.”
For him, feedback isn’t always verbal. It’s in the energy of a room, a tear, a deep breath, or a silence that wasn’t there before.
8. The Future of Wellness at Work
Ignacio is clear about where things are headed.
“Emotional well-being will no longer be a luxury. It will become a strategic necessity.”
He sees a future where organizations that prioritize humanity over hustle will be the ones that thrive. Through Liderarte and Turn the Table, he’s not just offering wellness he’s leading cultural change.
9. The Toughest Challenge: Choosing Authenticity
The biggest test of Ignacio Bonasa career wasn’t financial or operational. It was emotional.
“The hardest thing was choosing to be my-self without asking for permission.”
Leaving a respected executive career to follow a soulful vision was terrifying. But he stayed anchored by a quote that has become a personal compass:
“I can’t change the direction of the wind, but I can adjust my sails.”
That’s how he moves forward by adjusting with courage and clarity.
10. Staying Grounded While Scaling
As his impact grows, Ignacio Bonasa remains grounded in gratitude and self-awareness.
“I stay human by surrounding myself with honest people, embracing silence, and never forgetting why I started.”
Growth is exciting, but it means nothing if the soul gets lost along the way.
11. What Comes Next: A Bigger Dream
Ignacio has no plans to slow down. He wants to expand Turn the Table into a global platform that inspires soulful leadership in every corner of the world.
His boldest dream? To create a University of Well-being a place where people learn to lead, feel, and heal through a combination of art, science, and soul.
12. The Quote That Guides It All
Through every challenge and breakthrough, one quote continues to guide him:
“I can’t change the direction of the wind, but I can adjust the sails to reach my destination.”
It’s a simple reminder that while we can’t control everything, we can always choose how we respond and that’s where real leadership begins.
Final Words: A New Kind of Leader for a New Era
Ignacio Bonasa is not your typical business leader. He doesn’t just scale companies he scales connection. He doesn’t chase trends he builds truth.
In a world that moves too fast and feels increasingly disconnected, his work is a quiet revolution one that brings people back to themselves, to each other, and to what really matters.
And that’s why Ignacio Bonasa isn’t just on this year’s 30 Under 30 list is shaping the very future of leadership.
also read Ignacio bonasa Magazine